Who really scored the goal? Conversion attribution for online marketing
In football, the striker is rewarded for scoring the goal, but do the goal assists get any credit? Although it’s a team effort, tracking the players who contributed to the goal is a challenge. This...
View ArticleI’m not sure about search marketing…
What can you respond when someone remarks ‘I’m not sure about search marketing…’? Welcome to your ‘concerns’ guide, which has been put together by Vertical Leap’s team of search marketing experts....
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